The Story Behind P31
Every business has a story. Ours started with a calling, became clear through becoming parents, and now drives everything we do: helping you build a business that gives you freedom, not stress.
Hey there!
We're Vivi and Ben, a wife-and-husband team who build complete online systems for business owners who refuse to choose between success and sanity.
Based in Jupiter, Florida, we serve established service-based businesses throughout Palm Beach County and beyond—real estate agents, fitness professionals, salon owners, contractors, wellness practitioners, and more.
Here's how we got here, and why we do what we do.
Why We Do What We Do
In 2021, I (Vivi) felt called to create something meaningful. The name "Proyecto 31" came from Proverbs 31—not the "perfect homemaker" version you might be thinking of.
The Proverbs 31 woman was a businesswoman. She "considers a field and buys it." She "makes linen garments and sells them." She was strategic, profitable, AND present for her family. Her business served her life—she didn't have to choose.
But I didn't fully understand what I was building until 2024, when Ben and I found out we were expecting our daughter.
Suddenly, working from home wasn't just a nice perk, it was everything. Flexibility stopped being a nice-to-have and became non-negotiable. We needed a business that could bend around life's biggest moments, not force us to choose between our family and our business..
When Vera arrived in December 2024, everything crystallized.
This is what P31 is really about: helping you build a business that serves your life, not consumes it.
Because you shouldn't have to choose between being there for what matters and running something successful.
How We Work Together
Vivi's Superpower: Making You Look Amazing
She's got this gift for understanding what makes a business special and making sure that shows up everywhere: your website, your emails, your whole brand.
When Vivi's done with your project, people can feel the difference.
Ben's Superpower: Making Everything Work Perfectly
He's the guy who sets up all the behind-the-scenes magic. The email sequences that nurture leads, the booking systems that work smoothly, the automation that makes your business run while you sleep.
If it's technical, he's got it handled.
Together: Your Complete Solution
You get beautiful AND functional. Creative AND strategic. The perfect combination that most businesses have to hire a whole team to get.
From custom website design to automated email marketing systems—we handle it all so you can focus on serving your clients.
Why "Proyecto 31"
The name comes from Proverbs 31, where a businesswoman balances profit with what matters most: God and family always came first.
That's the standard we hold ourselves to and the balance we help our clients achieve, a business that's successful AND supports the life you actually want to live.
Ready to Work with a Team That Actually Gets It?
Based in Palm Beach County, Serving Business Owners Everywhere.
Let's have a conversation about your business and see if we're the right fit. No pressure, just real talk about what you need.